Language and Currency

Articles by Juan Manuel Armas

Content published by Juan Manuel Armas on the Just Sensations blog.

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Featured Articles

PDF document with warning triangle symbol contrasted with clean modern webpage mockup on royal-blue background

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Stop Hiding Your Prices and Services in a PDF Download

If your menu, price list, or services only exist as a PDF, you're quietly losing customers before they ever find you. Here's the five-minute fix.

Juan Manuel Armas 29 Jul 2026 3 min read

Latest Articles

Cover image for Do Small Businesses Actually Need SEO?

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Do Small Businesses Actually Need SEO?

SEO gets thrown around a lot, but what does it actually mean for a small business? Here's an honest look at what matters, what doesn't, and where to start.

29 Mar 2026 7 min read

Cover image for How to Tell if Your Website Is Costing You Customers

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How to Tell if Your Website Is Costing You Customers

Your marketing might be working fine. The problem could be what happens when people actually land on your website. Here are the warning signs to look for.

29 Mar 2026 7 min read

Cover image for Why We Don't Use Templates - And What We Do Instead

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Why We Don't Use Templates - And What We Do Instead

Website templates are cheap and fast - but they come with hidden costs. Here's why we build custom sites instead, and what that means for your business.

29 Mar 2026 6 min read

Cover image for Why We're Not a Freelancer and Not a Traditional Agency - And Why That Matters

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Why We're Not a Freelancer and Not a Traditional Agency - And Why That Matters

Most small businesses think they have to choose between a cheap freelancer or an expensive agency. There's a better option in between.

29 Mar 2026 6 min read

Cover image for Affordable Web Design Is Not Cheap Web Design - Here's the Difference

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Affordable Web Design Is Not Cheap Web Design - Here's the Difference

There's a word that causes more confusion in web design than any other: affordable.

29 Mar 2026 8 min read

Cover image for What Is a Landing Page - And Does Your Business Actually Need One?

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What Is a Landing Page - And Does Your Business Actually Need One?

The problem with a lot of digital marketing terminology is that it sounds more complicated than it is. Landing page is a good example.

25 Mar 2026 7 min read

Cover image for Why Your Homepage Is Losing You Customers

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Why Your Homepage Is Losing You Customers

Your homepage might be your biggest source of lost customers - and you'd never know it.

25 Mar 2026 8 min read

Cover image for 5 Things Your Website Should Do Before You Spend a Penny on Ads

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5 Things Your Website Should Do Before You Spend a Penny on Ads

A client came to us after spending over £1,500 on Google Ads over three months. Good clicks, decent traffic. Zero enquiries.

25 Mar 2026 8 min read