Articles by Juan Manuel Armas

Featured Articles

General

Your Website Is Not a Brochure - It's Your Best Salesperson

Most small business websites look good but do nothing. Here's why your site should work like a salesperson - and how to tell if yours actually does.

Juan Manuel Armas 26 Mar 2026 8 min read

Read article

Latest Articles

General

5 Things Your Website Should Do Before You Spend a Penny on Ads

Thinking about running ads? Make sure your website is ready first. Here are the 5 things it needs to do before you spend a single penny on paid traffic.

26 Mar 2026 8 min read

General

Website Design for Tradesmen: How to Stop Renting Leads and Start Owning Them

Most tradespeople pay hundreds a year for leads they don't own. Here's how a well-built website changes that - and what every tradesman's site actually needs.

25 Mar 2026 8 min read

General

Web Design for Plumbers: What Your Website Needs to Win More Jobs

Most plumber websites look fine but don't generate work. Here's exactly what your website needs to get found, build trust, and turn visitors into booked jobs.

25 Mar 2026 7 min read

General

What Is a Landing Page - And Does Your Business Actually Need One?

Landing page, homepage, website - what's the difference? Here's a plain English guide to what landing pages are, when you need one, and when you don't.

25 Mar 2026 7 min read

General

Why Your Homepage Is Losing You Customers (And How to Fix It)

Your homepage might look great but still be losing you customers every day. Here are the 5 most common mistakes - and exactly what to do instead.

25 Mar 2026 8 min read