Articles by Juan Manuel Armas

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Smartphone on royal-blue background displaying local map with nearby business location pins

SEO and Google

What Is Local SEO — And Does Your Small Business Actually Need It?

Confused about local SEO? Here's what it actually means for a small business, whether you need it, and the most common mistake that undermines it.

Juan Manuel Armas 28 Jul 2026 5 min read

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Latest Articles

Open laptop showing blog layout with open notebook and pen on blue studio background

SEO and Google

Do You Actually Need a Blog for Your Business? An Honest Answer

Blogging advice online is mostly written by people selling blogging services. Here's an honest answer on whether it's worth your time — and when it isn't.

15 Jul 2026 4 min read

SEO and Google

Google Business Profile: The Free Tool Most Small Businesses Are Wasting

Your Google Business Profile is free and most competitors are neglecting theirs. Here's what actually moves the needle — and what's just busywork.

14 Jul 2026 5 min read

SEO and Google

How to Check if Your Website Is Actually Showing Up on Google (in 10 Minutes)

Not sure if your website is showing up on Google? Three quick checks any small business owner can run in 10 minutes - no SEO knowledge needed.

13 May 2026 7 min read

Bounce rate analytics dashboard concept for small business website article

SEO and Google

What Is a Bounce Rate - And What Should Yours Actually Be?

Bounce rate is one of the most-discussed metrics in web analytics - and one of the most misunderstood. Here's what it actually means and what to do about yours.

27 Apr 2026 9 min read

Website analytics dashboard with engagement and conversion performance metrics

SEO and Google

How to Measure Whether Your Website Is Actually Working

Not sure if your website is doing its job? Here's a handful of numbers small businesses should actually track - in plain English, no jargon.

23 Apr 2026 9 min read

SEO and Google

How to Set Up Google Analytics 4 for Your Small Business Website

A plain-English guide to setting up Google Analytics 4 on your small business website - and knowing which numbers actually matter once it's running.

22 Apr 2026 9 min read

SEO and Google

What Are Core Web Vitals - And Why Should a Small Business Care?

Core Web Vitals are Google's three scores for how your website feels to real users. Here's what LCP, INP, and CLS actually mean - and what to do if your scores are poor.

21 Apr 2026 8 min read

SEO and Google

Do Small Businesses Actually Need SEO?

SEO gets thrown around a lot, but what does it actually mean for a small business? Here's an honest look at what matters, what doesn't, and where to start.

29 Mar 2026 7 min read